New Product Surveys & New Product Questionnaires
New product surveys via the Web have increased the quality and quantity of questionnaire responses, and Web based new product questionnaires have dramatically slashed the cost.
| Our surveys
have given us a competitive advantage over our competition. We know what
our customers want to buy. That is the difference between making money or
going out of business.
Lets face it, developing, designing and marketing products or services that won't result in sales is expensive. Listening to customer suggestions can put you out of business! The customers that make the most noise about new product suggestions or product enhancements might not represent what your customer base wants. Customer suggestions are only a starting point. New product surveys provide the direction you need before you invest resources in new product development and new product marketing. A new product questionnaire can also be used to determine what features should be included in a new product. Do your customers like red widgets or blue widgets? New product questionnaires that are Internet based result in much faster responses, much higher response rates and much lower total and per response costs.
|
Better
new product information for less. Contact Denver Tax Software:
Denver Tax Software, Inc. |
Compare the costs between paper based surveys and Internet based surveys:
| Internet Based Survey | Paper Based Survey | |
| Number "sent" | 1,700 | 1,500 |
| Survey design | $300 | $300 |
| Typesetting | 0 | 45 |
| Printing: 1 page, 2 sided & business reply envelopes | 0 | 250 |
| Mailing or emailing | 100 | 555 |
| Folding, stuffing & labeling @ $14/hr | 0 | 125 |
| Business Reply Postage | 120 | |
| Tabulation of results | 240 | 120 |
| ------- | ------- | |
| Total Cost | $640 | $1,515 |
| ======= | ======= | |
| Responses | 400 | 200 |
| Cost Per Response | $1.600 | $7.575 |
| ======= | ======= |
If you would like some help putting together a new product survey or questionnaire, do not hesitate to contact us:
Denver Tax Software, Inc.
c/o Dave Kaufmann
Voice: 1-800-326-6686
Fax: 1-888-326-6686